Inside Stillmore: Our Creative Production Workflow

Your everyday product photos are the starting point for Stillmore's content creation service. Our creative team turns them into finished images or videos with captions, ready for your next promotion. You choose when and where to post.

You can pick the look for a particular promotion or leave ongoing content choices to us. The Stillmore workflow accommodates both, without making you learn the software used to produce the work. Our introduction explains what Stillmore is and what you receive. This article follows the decisions that happen after the photos arrive, from choosing a composition to checking the product in the finished frame.

Your photos are the starting point for finished content you can share on your business channels.

A Creative Direction Built Around Your Business

A café introducing a layered drink has a different visual job from a shop announcing a new coat. For the drink, a close crop might give the layers enough space to catch the eye. For the coat, that same crop could hide the cut. Art direction starts with deciding which feature deserves the viewer's attention.

The promotion supplies the context. Is this a new arrival that needs introducing, or a familiar item customers have stopped noticing? A product launch might call for a clear first view. A reminder can take a more playful angle because people already know what they are looking at.

To put a visual reference behind your request, browse creative styles in Inspiration. Choose one for a launch you want to steer yourself, then leave the next run of content to the team if you prefer. Selecting a particular Inspiration does not mean you must make every future creative choice.

Find a visual direction for your next promotion in the Stillmore Inspiration library.

Photos taken on your phone can supply the material. Before sending one, enlarge the product: can you make out the label, the outline and the details that distinguish it? Include the correct name and any offer wording separately. If a sleeve is outside the frame or a reflection hides the packaging, another angle may be needed. Editing cannot reliably establish a detail the photo never showed.

Inside the Stillmore Production Workflow

Stillmore brings together a photography and live-action team, a post-production and VFX team, and an AI production team. Our creative team's previous work includes producing Coca-Cola promotional videos. For your business, that production experience starts with the photos you send and the product you want customers to notice.

The teams contribute according to what each piece needs:

• Our photography and live-action team brings a camera-trained eye to the creative direction: lighting, framing and the way a product sits in a scene. Your phone photos provide the starting material.
• The post-production and VFX team handles compositing, retouching and the final edit. That means matching a product to its surroundings and giving a video a pace that leaves room for your message.
• Our AI production team selects professional image and video generation tools for the concept, then evaluates the generated material for use in the finished piece. Product details still need to match your reference photos.

You work with Stillmore as one service. We coordinate the production disciplines and software choices behind your request.

Your part in the production sequence is straightforward:

1. Supply the starting material. Send the photos and the business information the piece needs. A picture can show the product; it cannot tell us that the offer ends on Sunday.
2. Choose a direction or delegate it. Select an Inspiration for a specific request, or have the team arrange ongoing creation. Both can be used within your content plans.
3. Production moves to our team. We select the tools for your product and creative direction, from professional AI image and video generation to compositing and editing. You do not need to compare tools or learn new software; our team handles the production work.
4. We review and refine. The piece gets checked before delivery, including its visual details and the information supplied for it. Tell us if that information changes.
5. You receive the finished work. Images or videos arrive with accompanying captions. You decide when and where to publish them.

Share your photos and choose a direction. Our team selects the tools, creates the content and checks it before delivery.

Preparing the image and building the composition

Our post-production and VFX team uses Adobe Photoshop for compositing and retouching. Where generation suits the concept, the AI production team selects the image tools and prepares material for the composition. The finished image is checked against your photos, from the product's silhouette to the wording on its label.

Look at the amber bottle in our illustrative comparison. On the counter, nearby objects compete with it. In the poster treatment, the pink surface gives its outline more space. The black cap, glass color and label proportions still need to belong to the same bottle.

An edge that is too sharp can make the product look pasted in. A shadow falling in the wrong direction can give away an inconsistent scene. Those small relationships deserve attention even when the final image looks very simple. More surrounding decoration would not fix them.

Giving a video its pace

For video, our AI production team selects generation tools suited to the source photos and the movement the concept calls for. The post-production and VFX team shapes the edit and uses tools such as Adobe After Effects for motion graphics and compositing. Camera perspective, movement and the final treatment need to feel consistent throughout the piece.

A product close-up may call for a different approach from a fashion sequence. Our team makes those choices, checks the results and refines the work before delivery. The aim is content that feels right for your business and that you feel confident sharing.

For a bottle, a turn can reveal the curve of the glass while a closer view brings the label forward. Each choice changes what the viewer sees first. If an offer appears over that movement, it needs a readable stretch on screen. The label should not disappear just as the viewer starts looking for it.

Concept example: one Stillmore-branded bottle, from a casual phone photo to a styled poster and a cinematic video concept.

Coordinating the work behind the scenes

Our AI production team also works with an agentic workflow across the production stages. Software agents support the process alongside the creative specialists and editing tools; the team remains responsible for creative decisions and the finished work. For more on the terminology, see Anthropic's explanation of workflows and agents.

You do not need to choose a generation model, compare editing software or coordinate separate production teams. Send your photos and tell us what you want to promote. We turn that brief into a finished marketing content package: images or videos with matching captions, checked and ready for your business channels. You choose when and where to post.

The Details We Check Before Delivery

In the bottle illustration, a more attractive background would be a poor trade if it changed the bottle's proportions. Product accuracy belongs in the review alongside composition and timing. A customer should be able to connect the promoted item with the one you actually sell.

The relevant checks depend on the subject. With clothing, a seam or the length of a sleeve may be decisive. With packaging, the cap and printed information can matter more. The Stillmore production process includes checking and refining the work before it reaches you.

Concept example: a closer look at the bottle shape, cap texture and printed label, the details that keep a product recognizable.

You are the source for business details a visual review cannot establish. If the promotion date moves or the product name changes, tell us which wording now applies. The delivery and revision terms in the Help Center explain the service conditions.

From One Photo Set to Your Next Promotion

Stillmore can return to suitable photos you have already supplied. That helps when the product is unchanged but you want another piece of content. Reuse depends on what the next concept needs: a front view may support a poster, while an obscured side detail may require another photo.

For a café, imagine a set of photos showing the same seasonal drink. One could support a close composition around its layers. Another direction could give the cup more surrounding space, with a short motion treatment drawing attention to it. These are illustrative possibilities; the source images and selected style determine what is suitable.

The same arrangement suits a retailer alternating between launches and everyday promotion. Choose a direction for a particular release, then let the team make ongoing content choices between those requests. Saved photos remain useful only while they accurately show the item being promoted, so send updated material when the product changes.

When you have a specific promotion in mind, choose your next Inspiration. Share the photos and information that explain the item; the Stillmore creative team takes on the production work.

Frequently Asked Questions

What materials do I need to provide?

Photos of the item or service, plus the details that belong in the promotion. A clear phone photo may be sufficient. Check that the product's distinctive features are visible, and send the correct name and offer wording rather than expecting those details to be inferred.

Who makes the content?

Stillmore draws on its photography and live-action, post-production and VFX, and AI production teams according to the needs of the piece. We handle creative direction, production and review as one service, starting with the photos and business details you provide. You can choose an Inspiration or leave ongoing content choices to us.

Do I need to learn Photoshop or After Effects?

No. Our team chooses and operates the image generation, video production and editing tools. You provide the photos and promotion details, then receive finished images or videos with matching captions.

Is the process automated, or does someone review it?

Software supports the production workflow, and our creative team reviews the resulting piece before handing it over. The service includes that judgment and refinement; responsibility for the deliverable stays with the team.

Does Stillmore publish the finished content for me?

Publishing is your step. We supply the finished images or videos and captions, which you can use on your own channels according to your posting plans.