Stillmore vs Feedbird: Who Makes the Post and Who Publishes It?

Stillmore makes images or videos from your business photos and sends them to you to post. Feedbird can take a social post all the way from a brand brief to publication once you approve it and connect your account. Where did your last post get stuck? Product pictures still on your phone point to an editing job. A finished post sitting in drafts points to a publishing job.

I write for Stillmore. I compared both companies' published service descriptions and client instructions on November 11, 2026. The ceramics shop below is an example of how the work could be divided.

How do the two services compare?

Both services can prepare social content for a small business. The biggest difference is what happens when the caption and artwork are ready. With Stillmore, someone at the shop decides when to publish. With Feedbird, the shop can approve a batch and leave scheduling and posting to the service.

Stillmore describes a production team that selects suitable photos, makes the piece and checks it. Feedbird's social media service includes branded posts, captions and a calendar. Short-form videos have their own listing on its pricing page. Stillmore's workflow · Feedbird's social media service · Feedbird packages

Suppose a potter has photos of a new blue mug but won't know the sale date until the kiln opens. A finished asset gives her something she can hold until the mugs pass inspection. If her next four restocks already have dates and a colleague can approve posts in advance, a calendar may take another regular job off her list.

What photos and instructions do you need?

For Stillmore, start with pictures that show the actual item clearly. For Feedbird, start with the brand questionnaire and explain what the posts need to communicate. If the exact item matters, send an accurate photo to either team.

Stillmore can work with phone photos you already own. An Inspiration shows the look you can request and which materials it needs. Feedbird collects information during onboarding. Its short-form video service can use footage you provide or stock material, so specify when the picture needs to match something on your shelf. Stillmore Help Center · Inspiration library · Feedbird client guidelines · Feedbird packages

A potter might have two nearly identical photos of last year's mug and one good photo of this year's larger handle. Send the new handle. Give the team the product name as it appears in the shop and say whether customers can order online or must collect in person. Those details affect what someone does after seeing the post.

What do you get, and who publishes it?

Stillmore delivers a file you can download and a caption to go with it. Feedbird gives you posts to review and can schedule them once you've approved the content and connected a social channel.

Stillmore's finished work appears in My Creations, and an email tells you it's ready. Feedbird uses its client portal for onboarding and its publishing platform for connecting accounts, commenting on content and approving it. If several people work at the shop, give one of them responsibility for that final approval. Stillmore Help Center · Stillmore's guide to outsourcing content · Feedbird client guidelines

Say Saturday pickup has moved from the studio to a market stall. With a Stillmore delivery, the owner can update the caption before publishing. With a Feedbird batch awaiting approval, she can flag the address on the affected post. If it has already been approved and scheduled, she should contact her account manager promptly to check what can still be changed.

How should you compare monthly costs?

Price the same month's work with each provider. Write down the number of images and videos you need, the channels where they'll run and whether anyone at your shop has time to publish. A count of finished images answers a different budget question from a count of scheduled posts.

Stillmore lists a credit allowance for its plans. A finished image uses 500 credits and a video uses 3,000. Its Growth pricing distinguishes annual billing from paying month by month. Feedbird lists social posts and short-form video as separate services. Look at the quantities in the package you would actually order. Stillmore plans · Feedbird packages

For four finished images and one video, the Stillmore production allowance to cover is 5,000 credits. On the Feedbird side, ask what package combination covers four image posts and one short video, and whether you need to buy a larger batch. If you only post around restocks, include the price of the whole batch in your comparison.

Which service fits the work you want to hand over?

Choose Stillmore if you have photos of what you sell, want someone else to produce the visuals and like deciding when to post. Choose Feedbird if you want someone to prepare and publish a calendar and you can make time to approve it.

A shop that takes product photos as new stock arrives already has a starting point for Stillmore. It can ask for a particular visual style or let the team choose from suitable material. A shop with fixed sale dates and an owner who keeps forgetting to publish can use Feedbird's calendar to review the month's content together. Stillmore's workflow · Feedbird client guidelines

Consider who opens the shop on release day. A potter who likes telling customers how a glaze turned out may want a finished video she can post with her own last-minute note. A manager covering the till and teaching a class that morning may prefer to approve the post the week before and have it scheduled.

What could hold up a launch?

Missing photos can delay production. Even a finished post can miss its slot if nobody approves it or the account connection fails. Decide who can fix each one before promising customers a time.

Stillmore's Try it and Growth plans cover corrections for clear production errors. A request for a different creative direction falls outside their included revisions. Feedbird's client guidelines say approval is final and that clients should check that scheduled posts publish successfully. Stillmore Help Center · Feedbird client guidelines

If a mug handle is visibly distorted in a finished image, point out the production error. If you would simply prefer a quieter background next time, save that preference for the next Stillmore brief. For a Feedbird batch, check the image and sale date while the post is still in review. An approved design with last month's date needs attention even if the artwork is perfect.

Before you buy

Name the person who will get your next post live. If that person wants a finished file by Thursday so they can post it when stock arrives, ask what the team needs to deliver the file. If that person wants to approve a week's posts and return to the shop floor, ask to see the approval and scheduling steps.

Ask the person who covers your account on Fridays to look at those instructions. Can they find the download if you're away? If you use Feedbird, can the person responsible for the batch review it while there's still time to change a date? Stillmore Help Center · Feedbird client guidelines

Take your next real promotion to that conversation. “We have photos of the blue mugs. They'll be on sale Friday if the shipment arrives. Who changes the post if it doesn't?” The answer tells you which tasks you would still own on Friday morning.

Related reading

• Outsource content creation: a small business guide

Resources

Frequently Asked Questions

Can I use product photos I've already taken on my phone?

Yes. Stillmore accepts existing business photos, including ones on your phone, website or social accounts. Choose the clearest view of the product customers can buy today. For a mug with an unusual handle, a side view tells the team more than three similar pictures taken from above. When you brief Feedbird, mark which photo shows the item being advertised so a dated image doesn't become the reference for a new promotion. Stillmore Help Center

How many photos do I need before Stillmore can start?

It depends on who chooses the creative direction. To turn on team-led creation, Stillmore requires at least three Library photos on Try it or fifteen on Growth. Photos already in your Library count. If you have fewer, you can choose an Inspiration yourself and provide the material that particular style asks for. A shop with one good new-product photo can check the style requirements before spending a morning taking extra pictures. Stillmore Help Center

Can I choose a look for one post and leave the next one to the team?

Yes. With Stillmore you can pick an Inspiration for a particular piece and let the team choose styles for other work when your Library meets the requirements for team-led creation. Both routes draw from the same plan credits. For a launch, you might choose a style whose preview gives the packaging plenty of screen time. For an ordinary week, you can leave the choice to the team and still receive work they produce and review. Stillmore Help Center · Inspiration library

Do captions come with the images?

Yes. Stillmore supplies a caption alongside the creative, and Feedbird includes written captions in its social post service. Before either caption reaches customers, check details that might have changed since you briefed the team. A draft can describe the mug correctly and still send customers to the wrong place for pickup. With Stillmore you can make that correction when you post. With Feedbird, flag it while the batch is awaiting approval. Stillmore's guide to outsourcing content · Feedbird packages

Can I get a vertical video and a horizontal version?

Ask for both formats before ordering if you need two versions. Stillmore can make vertical and horizontal work, but the available format depends on the Inspiration or the direction agreed for the project. Check the format of your chosen example and ask how the second version would be counted. A vertical post for your shop's account and a horizontal loop for a display behind the counter are two distinct uses worth naming in the brief. Stillmore Help Center

Do I need to connect my Instagram account?

You can receive Stillmore content without connecting Instagram or sharing your social password. The finished work is delivered to My Creations for download, so the person who normally runs your account can publish it. If you want Feedbird to schedule and post for you, connect the relevant social channel to its platform and approve the content. A shop that keeps account access with one manager should involve that manager before setting the first posting date. Stillmore Help Center · Feedbird client guidelines

Can I request edits if I don't like the result?

With Stillmore, the reason for the change matters. The team will correct a clear production error, such as a distorted object. Try it and Growth exclude extra revisions for a change of preference, such as deciding you want a different mood. Custom Studio revisions follow the scope agreed with your producer. Feedbird lets clients request edits during review and treats approval as final, so give specific feedback before approving the batch. Stillmore Help Center · Feedbird client guidelines

Is one Stillmore credit the same as one Feedbird post?

No. Stillmore uses credits to count production work. One finished image uses 500 credits and one video uses 3,000. Feedbird describes packages by service and volume, with social posts and short-form videos listed separately. To compare them, write out the finished pieces you want and where you want them posted. Then compare the full amount you'd pay to get that particular set, including any package capacity your shop wouldn't use. Stillmore plans · Feedbird packages

Do I need to replace my photo library every month?

No. Stillmore can reuse suitable photos saved in your Library. A picture of the front door may work across several posts if the entrance still looks the same. A picture of a discontinued glaze needs different treatment. When stock changes, add a current photo and identify the product you want featured. Keep the front-door shot for your next pickup announcement. A new interior photo can wait until the space actually changes. Stillmore Help Center

What if a Feedbird post fails to publish?

Check the connected account and tell Feedbird if an approved post didn't go out. Its guidelines say that when a connection problem can't be resolved, clients can download the content and publish it themselves. With Stillmore, downloading and posting is the shop's normal workflow. For a time-sensitive notice, give someone on shift the promotion details and a way to reach the person who can post from the business account. Feedbird client guidelines · Stillmore Help Center

Can either service meet a fixed launch date?

Confirm a delivery date and a separate posting time before counting on either service for a launch. Stillmore says the delivery window for a request you submit starts once the request, required materials and payment are complete. Feedbird's first batch depends on completing onboarding, and the content still needs your approval before it can be posted. Work backward from when customers need the information, leaving room to check the offer and correct a mistake. Stillmore Help Center · Feedbird client guidelines